About
Who is Emma?
I’m passionate about using media to connect people with interesting content and improving employee wellness through engaging/impactful programming. When faced with a new challenge, I excel at using my past experiences to develop new solutions.
I’m a graduate of The College of New Jersey with a Bachelor of Arts in Interactive Multimedia and of Rutgers University with a Master of Communication and Media.
During my free time, I love spending time outside in my local national park, bouldering at different rock climbing gyms, learning about historic lighthouses, and enjoying unique restaurants and shops throughout Monmouth County. My past experiences volunteering and working for the National Park Service has showed me the national treasures and beauty this Country and our local communities have to offer.
Education
My Studies
BA The College of New Jersey
August 2012 - May 2016
During my undergraduate career, I majored in Interactive Multimedia and minored in Marketing. This is where I gained skills including social media management, graphic design, video editing, and CMS management.
MA Rutgers University
June 2019 - May 2021
During my time at Rutgers University, I earned a Master of Communication and Media. In this program, I enhanced my communication and leadership skills to better prepare myself for a management role. I am confident that I could efficiently lead a group of individuals successfully communicate with the public via various media channels.
My Experience
Roles & Responsibilities
January 2024 - Present
Vice President, Communications
Oversees internal communications for a 500+ global technology portfolio
Leads the Voice of the Employee (VOE) employee wellness program by developing and implementing strategic programs focused on training, wellbeing, diversity and engagement to improve the Citi employee experience
Tracks KPIs to measure employee wellness via annual feedback survey. Increase 2023 participation by 10%
Develops and presents annual/monthly VOE programming reporting for leadership and key stakeholders
November 2021 - December 2023
Assistant Vice President, Communications
Leads program management for Voice of the Employee (VOE) employee wellness program in a technology portfolio by reviewing feedback from over 500+ employees and developing tailored programs to improve team culture. Acts as VOE champion to a global network and presents portfolio activities.
Presents VOE updates to 500+ global staff, including key stakeholders, in quarterly Town Hall meetings.
Collaborates with people managers, HR, leadership and stakeholders to generates solutions to hiring difficulties
Event manages and hosts quarterly knowledge sharing sessions to 300+ employees on key portfolio tools
Enacted bi-weekly wellbeing program to block out time for employees to focus on development.
Content creation for all communications of a 500+ global portfolio regarding knowledge sharing events, quarterly All Hands, budget updates, holidays, and employee engagement
June 2021 - October 2021
Assistant Director of Projects, Communications & Training
Oversaw content creation for University-wide financial aid and admissions email communications to 500,000+ individuals annually, with an average read ratio of over 75%.
Established training program by creating instructional videos for 70+ staff via PowerPoint & Adobe Premiere.
Led migration of department email communications to the Salesforce Marketing Cloud platform.
Collaborated with regional admissions offices on the centralized admissions website redesign project.
July 2018 - June 2021
Public Relations Specialist, Rutgers University
Managed student employee social media team to educate followers on financial aid and registration.
Led the launch and content implementation of Rutgers University’s enrollment services website, which had 1.2 million page views from October 2020 go-live to July 2021. Executed daily maintenance of website.
Oversaw team of vendor developers to create an AI chatbot & tuition calculator for enrollment services website
December 2016 - July 2018
Digital Media Assistant, Monmouth County Government
Oversaw all content creation and written copy for the government Facebook, Twitter, and Instagram.
Increased Facebook followers by coordinating 54 paid campaigns to highlight every town in the County
Produced monthly “Monmouth in Focus” video series on government highlights for YouTube and local cable.
Summers 2015 - 2016
Park Ranger, National Park Service
Educated 100+ visitors daily on natural and cultural resources by leading and creating interactive public tours.
Oversaw content development for social media and youth education via Adobe Creative Suite
March 2013 - May 2016
College Ambassador, The College of New Jersey
• Led prospective students and families on tours of the campus.
• Utilized sales techniques to convince students to apply and attend the college.
• Was a part of a team setting to staff large-scale admissions events.
• Assisted freshmen with their transition into college during their Welcome Week program at the beginning of the school year.
My Skills
Program Management
Collaboration with Stakeholders to Deliver Multiple Communications Projects at Once
Online Communication
Social Media, Email Management, Salesforce Marketing Cloud
Web Content Management
Wordpress, Wix
Public Speaking
Large and Small Groups
Adobe Creative Cloud
Illustrator, Photoshop, Premiere
My Projects
My past projects highlight my web management, graphic design, and video editing skills. Take a look to get a sense of my experience and approach. To learn more about a specific project, feel free to contact me directly.
The Scarlet Hub
An Online Hub for Student Success
The Scarlet Hub is a centralized University-wide website that provides enrollment and financial aid information targeted towards current and prospective Rutgers University students. Over the course of 1.5 years, I managed the launch and content implementation of the Scarlet Hub, which has seen over 1.2 million page views since its October 2020 go-live. I also oversaw outside vendors to create an AI chatbot and net price calculator for the website.
Tourism Logo
Monmouth County Government
This logo represents the variety of tourism opportunities that Monmouth County has to offer. My design, created on Adobe Illustrator, was selected by the Monmouth County Board of Freeholders from a proposal of 20 options. This logo is now used on all social media, government documents and promotional giveaways.
Junior Ranger Book
National Park Service
The National Park Service Junior Ranger program allows kids to learn more about the National Park Service and the over 400 National Park Sites in the United States through fun and creative activities. This book was created via Adobe Illustrator and Adobe Photoshop and utilized park historical information and photographs. The book has officially been printed and is available to the public for free at the Sandy Hook Visitor Center of Gateway National Recreation Area. Selections from the book are available to be viewed in my portfolio.
Sandy Hook, National Park Service Centennial
Gateway National Recreation Area
2016 is the 100th anniversary of the National Park Service. To Celebrate the occasion, I filmed and edited a promotional video that showcased the programs offered at the Sandy Hook Unit of Gateway National Recreation Area. This video also featured a parody of the opening theme to the popular television show, Friends.
The art challenges technology. Technology inspires the art."
John Lasseter
Let’s Connect
I’d love to hear from you.