My Experience
Roles & Responsibilities
Public Relations Specialist, Rutgers University
July 2018 - Present
• Manages the Office of Financial Aid Facebook, Twitter and Instagram accounts.
• Answers questions from students about their financial aid packages via social media.
• Creates and implements seasonal campaigns
• Maintains the Office of Financial Aid website through Wordpress
• Informs students of financial aid information and deadlines via email through a CRM platform
• Creates tutorial videos to help students better understand their offer package and financial aid processes
• Oversees the update of the Financial Aid Offer Letter to include required information from both the Federal and New Jersey State governments
• Oversee the creation of the new Scarlet Hub website which will house both financial aid and registrar information for Rutgers University
• Managed four Federal Work Study Program students who supported Financial Aid communications through social media, web management, video editing, and graphic design
• Oversee the Scarlet Hub social media implementation plan, including communications to students
Digital Media Assistant, Monmouth County Government
December 2016 - July 2018
• Regularly updated official Monmouth County Facebook and Twitter accounts
• Scheduled social media posts using Hootsuite
• Created promotional graphic materials for various Monmouth County divisions via Adobe Photoshop, Illustrator and InDesign.
• Oversaw the "Monmouth County Goes Red" campaign, which involved collecting "Go Red" photos from various County divisions and posting them on the Monmouth County social media accounts throughout the day.
• Wrote copy and collected photos for the County's weekly "Town Spotlight" paid campaign on Facebook
• Created informative videos on County services and Freeholder events via Adobe After Effects and Premiere
Park Ranger, National Park Service
Summers 2015 - 2016
• Worked as part of an interpretive team to assist and educate visitors.
• Administered tours of both the historical and natural resources of Sandy Hook.
• Took photographs and videos of Sandy Hook scenery and events for Gateway NRA social media accounts.
• Updated both Facebook and Instagram on a daily basis to inform the public on current events and findings on Sandy Hook.
• Made use of current promotional hashtags to connect with visitors and other parks from across the country.
• Created promotional video to showcase Park Rangers and current programs.
• Promoted Sandy Hook on @usinterior Snapchat account.
• Created selfie photo frame for visitors use to promote #FINDYOURPARK and the National Park Service centennial.
College Ambassador, The College of New Jersey
March 2013 - May 2016
• Led prospective students and families on tours of the campus.
• Utilized sales techniques to convince students to apply and attend the college.
• Was a part of a team setting to staff large-scale admissions events.
• Assisted freshmen with their transition into college during their Welcome Week program at the beginning of the school year.
Let’s Connect
I’d love to hear from you.